Creating magical moments: Successful preparation for the Christmas season
The Christmas season is the most emotional and, at the same time, the strongest sales period of the year....
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Shaping the future of retail with AI and heart
Artificial intelligence (AI) and generative AI have long been more than just technical visions – they are opening up...
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Impulses for increasing customer lifetime value
We live in a data-driven age where marketers can track almost everything from emails and social media to website...
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Recruitment in Retail
The retail industry is a highly competitive and fast-moving business. Competition has intensified in recent years. Many stores have...
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A new era in retail: how generative AI is transforming fashion retail
Experts agree that generative AI is revolutionizing retail. Gen AI differs from conventional systems in its ability to learn...
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International expansion: Is your market entry strategy well-thought-out?
In one of my last projects, I was responsible for setting up an international sales channel. An exciting and...
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Retail Trends 2025: What Challenges will Retail Face?
New year, new trends? Not really, because most retail trends have been with us for quite some time. A...
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Win-Win-Win Situation for Retailers, Brands and Consumers – Retail Media Networks
Do you have any experience like that? You search for a dog blanket on Amazon and the first search...
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Year after year … the Christmas Season comes around
Do you remember the anticipation of Christmas as a child? How you pressed your nose against the shop windows...
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Benötigt Ihr Unternehmen eine Diät?
Zu viele Hierarchieebenen, unnötige Bürokratie, Prozesse und Abläufe, die mehr Verwirrung als Klarheit schaffen, stockende Abläufe – das alles...
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