Personal shopping offers for the perfect staging of brick-and-mortar retail
Personal shopping offers are a valuable addition to the services of brick-and-mortar retailers in terms of establishing a trusting...
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Are suburbs and popular travel destinations becoming new attractive locations for brick-and-mortar retail?
Historically, demand from suburban shoppers and holidaymakers has typically not been sufficiently high or consistent to guarantee continued business...
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Brick-and-mortar retail as a place for responsible shopping
More and more clothing brands have realised how important it is to become climate neutral, both at the company...
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Digitalisation needs humanity: take the « mindstep »
In the last few blog posts, I have talked a lot about digitalisation. We live in a world in...
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Local stores as important representatives of a brand
Building a strong image is essential for success in competitive online and brick-and-mortar retail. However, the significant role that...
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Omnichannel strategy: the perfect customer journey for your customers
The pandemic has changed consumers’ shopping behaviour: they are increasingly shopping online, purchasing more selectively and doing so without...
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