Personal shopping offers for the perfect staging of brick-and-mortar retail
Personal shopping offers are a valuable addition to the services of brick-and-mortar retailers in terms of establishing a trusting...
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Are suburbs and popular travel destinations becoming new attractive locations for brick-and-mortar retail?
Historically, demand from suburban shoppers and holidaymakers has typically not been sufficiently high or consistent to guarantee continued business...
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Brick-and-mortar retail as a place for responsible shopping
More and more clothing brands have realised how important it is to become climate neutral, both at the company...
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Digitalisation needs humanity: take the « mindstep »
In the last few blog posts, I have talked a lot about digitalisation. We live in a world in...
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Local stores as important representatives of a brand
Building a strong image is essential for success in competitive online and brick-and-mortar retail. However, the significant role that...
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Omnichannel strategy: the perfect customer journey for your customers
The pandemic has changed consumers’ shopping behaviour: they are increasingly shopping online, purchasing more selectively and doing so without...
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Retail and IT must enter into a close relationship in the future
Digital in-store experiences, individualisation and omni-channel integration are topics that can only be realised using technical methods to a...
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The End of the Throwaway Mentality has come to the Fashion Industry
Driven by the Fridays for Future movement and the pandemic, consumer awareness of sustainability has grown strongly. This was...
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Personalised experiences strengthen customer loyalty
It’s all about individualisation nowadays, especially for young consumers. They like to highlight their uniqueness through personalised products, which...
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Become a trend scout for your customers
According to a recent study by consulting firm FTI-Andersch, the ability to adapt to trends flexibly is a crucial...
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