Personalised experiences strengthen customer loyalty
It’s all about individualisation nowadays, especially for young consumers. They like to highlight their uniqueness through personalised products, which...
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Become a trend scout for your customers
According to a recent study by consulting firm FTI-Andersch, the ability to adapt to trends flexibly is a crucial...
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Connected shopping – generating added value for your customers
Even before the pandemic, brick-and-mortar retail was in the process of a negative transformation: deserted inner cities, falling visitor...
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A ‘thank-you’ can pave the way for a long-lasting customer relationship
The end of a sales call feels exactly like the last bars of a tango. The connection is still...
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Make your Customers shine
A further mind-step in the sales process that I would like to present is assistance. At first glance, assistance...
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Lead your Customers towards Experiences that are truly memorable
If you are actively involved in sales, you probably have personal experience of how much customer expectations have changed...
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Proximity and Distance in Customer Relationships
Today I am going to consider the question of how we can gain customers’ trust and thus strengthen our...
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Do you feel connected to your customers?
Feeling connected to other people is a basic psychological need. Recognising and understanding another person’s essence, and feeling seen...
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A Look says more than 1,000 Words
If you follow my blog, you will already know that my great passion is the Argentine Tango. It is...
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Our body language and its importance
Our bodies talk. Constantly. Even when we’re blissfully unaware of it. “We cannot NOT communicate,” these are the wise...
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