Creating magical moments: Successful preparation for the Christmas season
The Christmas season is the most emotional and, at the same time, the strongest sales period of the year....
LEGGI ALTRO
Strategy with attitude: Why I take responsibility as a member of the Supervisory Board
In a world characterized by technological innovation, economic uncertainty and social pressure, boards that think strategically, communicate openly and...
LEGGI ALTRO
Shaping the future of retail with AI and heart
Artificial intelligence (AI) and generative AI have long been more than just technical visions – they are opening up...
LEGGI ALTRO
Impulses for increasing customer lifetime value
We live in a data-driven age where marketers can track almost everything from emails and social media to website...
LEGGI ALTRO
Recruitment in Retail
The retail industry is a highly competitive and fast-moving business. Competition has intensified in recent years. Many stores have...
LEGGI ALTRO
A new era in retail: how generative AI is transforming fashion retail
Experts agree that generative AI is revolutionizing retail. Gen AI differs from conventional systems in its ability to learn...
LEGGI ALTRO
International expansion: Is your market entry strategy well-thought-out?
In one of my last projects, I was responsible for setting up an international sales channel. An exciting and...
LEGGI ALTRO
Retail Trends 2025: What Challenges will Retail Face?
New year, new trends? Not really, because most retail trends have been with us for quite some time. A...
LEGGI ALTRO
Win-Win-Win Situation for Retailers, Brands and Consumers – Retail Media Networks
Do you have any experience like that? You search for a dog blanket on Amazon and the first search...
LEGGI ALTRO
Year after year … the Christmas business comes around
Do you remember the anticipation of Christmas as a child? How you pressed your nose against the shop windows...
LEGGI ALTRO