Brick-and-mortar retail must offer experiences if it wishes to remain competitive
The transformation of brick-and-mortar shops into places of discovery is a development that will determine the success of a...
LEGGI ALTRO
Fashion shopping in the metaverse – big brands show what is possible
The metaverse is on everyone’s lips! It could be described as a three-dimensional version of the Internet, as an...
LEGGI ALTRO
The “Mindstep” – Your step into a successful future
I have spent many years working in various positions in sales and distribution in retail and industry. During this...
LEGGI ALTRO
Personal shopping offers for the perfect staging of brick-and-mortar retail
Personal shopping offers are a valuable addition to the services of brick-and-mortar retailers in terms of establishing a trusting...
LEGGI ALTRO
Are suburbs and popular travel destinations becoming new attractive locations for brick-and-mortar retail?
Historically, demand from suburban shoppers and holidaymakers has typically not been sufficiently high or consistent to guarantee continued business...
LEGGI ALTRO
Brick-and-mortar retail as a place for responsible shopping
More and more clothing brands have realised how important it is to become climate neutral, both at the company...
LEGGI ALTRO
Digitalisation needs humanity: take the “mindstep”
In the last few blog posts, I have talked a lot about digitalisation. We live in a world in...
LEGGI ALTRO
Local stores as important representatives of a brand
Building a strong image is essential for success in competitive online and brick-and-mortar retail. However, the significant role that...
LEGGI ALTRO
Omnichannel strategy: the perfect customer journey for your customers
The pandemic has changed consumers’ shopping behaviour: they are increasingly shopping online, purchasing more selectively and doing so without...
LEGGI ALTRO
Retail and IT must enter into a close relationship in the future
Digital in-store experiences, individualisation and omni-channel integration are topics that can only be realised using technical methods to a...
LEGGI ALTRO