Omnichannel strategy: the perfect customer journey for your customers
The pandemic has changed consumers’ shopping behaviour: they are increasingly shopping online, purchasing more selectively and doing so without...
LEGGI ALTRO
Retail and IT must enter into a close relationship in the future
Digital in-store experiences, individualisation and omni-channel integration are topics that can only be realised using technical methods to a...
LEGGI ALTRO
The End of the Throwaway Mentality has come to the Fashion Industry
Driven by the Fridays for Future movement and the pandemic, consumer awareness of sustainability has grown strongly. This was...
LEGGI ALTRO
Personalised experiences strengthen customer loyalty
It’s all about individualisation nowadays, especially for young consumers. They like to highlight their uniqueness through personalised products, which...
LEGGI ALTRO
Become a trend scout for your customers
According to a recent study by consulting firm FTI-Andersch, the ability to adapt to trends flexibly is a crucial...
LEGGI ALTRO
Connected shopping – generating added value for your customers
Even before the pandemic, brick-and-mortar retail was in the process of a negative transformation: deserted inner cities, falling visitor...
LEGGI ALTRO
A ‘thank-you’ can pave the way for a long-lasting customer relationship
The end of a sales call feels exactly like the last bars of a tango. The connection is still...
LEGGI ALTRO
Make your Customers shine
A further mind-step in the sales process that I would like to present is assistance. At first glance, assistance...
LEGGI ALTRO
Lead your Customers towards Experiences that are truly memorable
If you are actively involved in sales, you probably have personal experience of how much customer expectations have changed...
LEGGI ALTRO
Proximity and Distance in Customer Relationships
Today I am going to consider the question of how we can gain customers’ trust and thus strengthen our...
LEGGI ALTRO