Personalised experiences strengthen customer loyalty
It’s all about individualisation nowadays, especially for young consumers. They like to highlight their uniqueness through personalised products, which...
LEGGI ALTRO
Become a trend scout for your customers
According to a recent study by consulting firm FTI-Andersch, the ability to adapt to trends flexibly is a crucial...
LEGGI ALTRO
Connected shopping – generating added value for your customers
Even before the pandemic, brick-and-mortar retail was in the process of a negative transformation: deserted inner cities, falling visitor...
LEGGI ALTRO
A ‘thank-you’ can pave the way for a long-lasting customer relationship
The end of a sales call feels exactly like the last bars of a tango. The connection is still...
LEGGI ALTRO
Make your Customers shine
A further mind-step in the sales process that I would like to present is assistance. At first glance, assistance...
LEGGI ALTRO
Lead your Customers towards Experiences that are truly memorable
If you are actively involved in sales, you probably have personal experience of how much customer expectations have changed...
LEGGI ALTRO
Proximity and Distance in Customer Relationships
Today I am going to consider the question of how we can gain customers’ trust and thus strengthen our...
LEGGI ALTRO
Do you feel connected to your customers?
Feeling connected to other people is a basic psychological need. Recognising and understanding another person’s essence, and feeling seen...
LEGGI ALTRO
A Look says more than 1,000 Words
If you follow my blog, you will already know that my great passion is the Argentine Tango. It is...
LEGGI ALTRO
Our body language and its importance
Our bodies talk. Constantly. Even when we’re blissfully unaware of it. “We cannot NOT communicate,” these are the wise...
LEGGI ALTRO